Austin FC continues its dedication to Austin’s vibrant creative scene with its latest collaboration, a limited-edition merchandise line with local post-punk band Urban Heat. The Austin Music Award-winning trio, known for their viral TikTok hit “Have You Ever?”, has designed a T-shirt featuring a tiger in Austin FC’s signature green, now available at the Q2 Stadium Verde Store. This partnership underscores the soccer club’s ongoing commitment to supporting local talent, a sentiment echoed by Urban Heat lead singer Jonathan Horstmann, who sees the collaboration as a natural fit given both entities’ passion for representing the city.
This initiative is part of Austin FC’s broader ATXFC Artist Initiative, launched in 2021 to amplify the work of Austin artists through stadium displays and merchandise. The club has previously commissioned murals and partnered with art studios, demonstrating a consistent effort to integrate the city’s artistic energy into the Austin FC experience. This collaboration with Urban Heat further solidifies the club’s role in nurturing and showcasing Austin’s diverse creative community, bridging the worlds of sports and music.
